Woburn Safari Park is a drive-through wild animal park, set in over 300 acres of beautiful Bedfordshire parkland. Vision XS was asked to model the visitor experience at Woburn and provide an evidence base for the management team to work out their strategy.
Vision XS undertook a complex visitor experience through its visitor experience model X-MOD and consequently worked with the management to develop a 5 Year development strategy.
The visitor experience model showed that the admission price was much cheaper than the value of experience offered, poor visitor flow, room for more interactive exhibits and lack of capacity in the main catering area. Through the 5 Year strategy we have made recommendations to improve experience, rethink pricing strategy and improve operations.