Making the link between great visitor experience and great economics, for leisure operators, investors and institutions

Vision XS Conference 2021

The Conference “2040: The Attractions Industry....and how do we adapt now?” will address the changes that might need to happen in our sector over the next few years. We will explore the different types of challenges and changes the attraction industry will face from transport and the environment, to the visitor experience and overall trends that will drive that change #VisionXS2021

How to improve a visitors' journey

Visitor Journey Mapping can be used both as a framework for developing a whole destination or business, or can be used as the basis of customer contact, marketing, accessibility and training programmes for staff.

Vision's modelling of the safari park gave me a completely new insight into the business and peeled away more 'layers of the onion' than I knew existed.

Chris Webster

Woburn Safari Park