How do we plan for the future?

One of the biggest problems facing visitor attractions is how to plan for the future. What to invest in? Where to place your bets? We don’t have the ability to perfectly predict the future; but we do have the creative thinking skills and expertise to help businesses and organisations to create sustainable development plans.

Every successful business regularly reviews its business plan to ensure it continues to meet its needs. It is sensible to review current performance on a regular basis and identify the most likely strategies for growth.

Vision XS can help you to prepare a business plan for growth; to estimate and understand your market, develop  memorable visitor experiences and create viable operational plans to future-proof your business.

Vision XS’ five modelled approach works so that an interative process is used until a stable business case results. For instance, the market model tells us how many people could feasibly attend the attraction. The Experience model then gives us the requirements for the average design day requirements to ensure a good overall visitor experience. This then tells us how much space would be required and the cost model then tells us how much that would cost. All of this then feeds into the business model where adjustments are made to ensure each model is qualified by a business-sense logic to provide a deliverable, sustainable visitor attraction.