Visitor Journey Analysis

Powered by visitor behaviour research, the Visitor Journey Analysis ensures each and every customer-facing touchpoint on your site is proactively managed to deliver engaging experiences and thus, revenue creating advantage.

A Visitor Journey Analysis is a way to describe all the experiences a visitor has on your site and the emotional responses they provoke – from their first impression of your buildings, to speaking to staff, taking part in an activity or receiving a service.

The visitor experience consists of interconnected touchpoints, which together contribute to a visitor’s overall feelings about their trip. Vision can help you to identify where there are opportunities to add value and where there is need for improvement. Importantly, if failure points occur with individual touchpoints, the total visitor experience can be jeopardised no matter how strong  the peak experience(s) may be.



Related solutions

Related projects

Portmeirion Village

A five year plan was developed involving improving the flow around the Village, building a new visitor reception and adding new experiences such as the educational guided tour and the woodland train ride. The Village is currently in year 5 of the plan and starting to reap the rewards of having all the staff committed to a plan they were involved in creating.

Sentosa Island

Vision XS was part of the re-master planning team of Sentosa Island, after the introduction of the Genting Casino Singapore and Universal Studios Singapore. Vision XS was engaged by the Sentosa Island Developments to provide insight and advice in improving the visitor experience. As part of the visitor experience development plan new branded attractions were implemented such as Madame Tussauds and KidZania Singapore.

National Aquarium Baltimore

The Aquarium had specific challenges regarding the layout of the attraction and its visitor flow. Before investing in development they wanted to understand the current visitor experience and whether new exhibits would help them deliver their overall mission. Vision XS has modelled the existing visitor experience and recommended changes to be implemented over then next few years.