Vision XS employs several techniques for predicting annual attendance or footfall that also include the widely used market penetration method. Our ability to link the market attendance to the experience quality/quantity and value for money offered to its customers, is again completely unique. Understanding the investment per new customer and its implication in capital cost and space planning within a master plan are key aspects in understanding the question: “will this project work?”
We base our analysis and findings on our many years of working with attendance-driven leisure facilities. We also base our findings on actual operations from similar type projects in similar markets, and on valid industry research and trends. This gives a solid foundation upon which to make projections.