Vision XS Conference 2021

The Conference “2040: The Attractions Industry....and how do we adapt now?” will address the changes that might need to happen in our sector over the next few years. We will explore the different types of challenges and changes the attraction industry will face from transport and the environment, to the visitor experience and overall trends that will drive that change #VisionXS2021

2040: The Attractions Industry…and how do we adapt now?

8th July 2021

Booking Now Available!

We are delighted to announce we are hosting yet another amazing full Conference in Oxford this year. 

We will host our 15th Visitor Attraction Conference. Our conferences have become known for having an ethos of collaboration with a range of senior management from the attractions industry and having a robust and honest debate around the key issues that we face in the industry. This year’s theme will explore the future of the industry and what we could expect in 20 years time. This will be through a range of talks, demos and debates. We will explore the development over the next 20 years and interpret how this will have an effect on experience within your attractions.

We are offering day tickets or a 24-hour package including one of our special dinner parties. To book please click here, or contact us via or call on 01491 528900.

The event will be hosted in Oxford set in a 1960’s Grade I listed theatre at St Catherine’s College and there will be a great collection of senior representatives from over 100 UK & International visitor attractions or organisations representing 60%+ of the 4500 attractions in the UK.

The programme below is subject to change.

View speakers biographies here.

Schedule Content titleSpeakers
9am – 9:30 Registration & refreshments
9:30-10:00Time Capsule Cafe: Pre-conference Hosts: Rick Turner & Sally Duguid
10:00-10:10 Welcome message & introducing speakersRay Hole & Diana Margarido
10:10-10:50Key note: Futurist Richard Watson
10:50-11:25Key Note: The Future of Entertainment Ray Hole
11:25-11:50Our Towns and Cities Over The Next 20 YearsMichael Neuman
11:50-12:15 The Rise of the Experience Economy: New Jobs For A New DecadeSabine Lehmann
12:15-12:30Product explorationDelegates explore products of the future
1:30-2:15Attraction Panel: What Will Be Happening In 2040?
Zoo’s, Safari Parks, Wildlife Parks James Bailey – Longleat Safari Park
Farm Parks and Agri Entertainment TBC
Seasonal/Live Events TBC
Museums and Science Centres Eleanor Harris – National Maritime Museum
FEC’s and Midway Attractions Norman Wallis – Southport Pleasureland
Heritage and Garden Sites Raoul Curtis Machin – National Trust for Scotland
Amusement Parks and Theme Parks TBC
2:15-2:30Keynote: The Future of RetailSarah Gillard – John Lewis Partnership
2:30-3:10Interactive sessions
2:35-2:45Room 1Marketing: Anita Waddel, Agility Marketing
Room 2Ticketing: DigiTicket
Room 3Story Telling: Bala McAlin, Boo
Room 4Technology and AV: Electrosonic
2:50 – 3:00Room 1Branding: John Carter
Room 2Psychographic trends: Diana Margarido, Vision XS
Room 3Transport: Damian Ford, TPA
Room 4Capital Funding for Projects: Edward Siegel, Charity Bank
3:30-4:00Computer/Device Technology and the Attractions Sector 2040 Kevin Williams
4:00-4:40What The Weather Might Be and How Should We Respond?Glenn Watts
4:40-5:10Future of Experience Tony Sefton
5:10-5:40Panel debateTony to host a debate amongst the Keynote Speakers
5:40-6:00Time Capsule Cafe: sealing and sendingHosts: Rick Turner & Sally Duguid
The Evening:
7:00-7:30Pre-dinner and networking drinks
8:00 onwardsBanquet dinner and entertainment

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