‘2040: The Attractions Industry…and how do we adapt now?‘
8th July 2021
Booking Now Available!
We are delighted to announce we are hosting yet another amazing full Conference in Oxford this year.
We will host our 15th Visitor Attraction Conference. Our conferences have become known for having an ethos of collaboration with a range of senior management from the attractions industry and having a robust and honest debate around the key issues that we face in the industry. This year’s theme will explore the future of the industry and what we could expect in 20 years time. This will be through a range of talks, demos and debates. We will explore the development over the next 20 years and interpret how this will have an effect on experience within your attractions.
The event will be hosted in Oxford set in a 1960’s Grade I listed theatre at St Catherine’s College and there will be a great collection of senior representatives from over 100 UK & International visitor attractions or organisations representing 60%+ of the 4500 attractions in the UK.
The programme below is subject to change.
View speakers biographies here.
|9am – 9:30||Registration & refreshments|
|9:30-10:00||Time Capsule Cafe: Pre-conference||Hosts: Rick Turner & Sally Duguid|
|10:00-10:10||Welcome message & introducing speakers||Ray Hole & Diana Margarido|
|10:10-10:50||Key note: Futurist||Richard Watson|
|10:50-11:25||Key Note: The Future of Entertainment||Ray Hole|
|11:25-11:50||Our Towns and Cities Over The Next 20 Years||Michael Neuman|
|11:50-12:15||The Rise of the Experience Economy: New Jobs For A New Decade||Sabine Lehmann|
|12:15-12:30||Product exploration||Delegates explore products of the future|
|1:30-2:15||Attraction Panel: What Will Be Happening In 2040?|
|Zoo’s, Safari Parks, Wildlife Parks||James Bailey – Longleat Safari Park|
|Farm Parks and Agri Entertainment||TBC|
|Museums and Science Centres||Eleanor Harris – National Maritime Museum|
|FEC’s and Midway Attractions||Norman Wallis – Southport Pleasureland|
|Heritage and Garden Sites||Raoul Curtis Machin – National Trust for Scotland|
|Amusement Parks and Theme Parks||TBC|
|2:15-2:30||Keynote: The Future of Retail||Sarah Gillard – John Lewis Partnership|
|2:35-2:45||Room 1||Marketing: Anita Waddel, Agility Marketing|
|Room 2||Ticketing: DigiTicket|
|Room 3||Story Telling: Bala McAlin, Boo|
|Room 4||Technology and AV: Electrosonic|
|2:50 – 3:00||Room 1||Branding: John Carter|
|Room 2||Psychographic trends: Diana Margarido, Vision XS|
|Room 3||Transport: Damian Ford, TPA|
|Room 4||Capital Funding for Projects: Edward Siegel, Charity Bank|
|3:30-4:00||Computer/Device Technology and the Attractions Sector 2040||Kevin Williams|
|4:00-4:40||What The Weather Might Be and How Should We Respond?||Glenn Watts|
|4:40-5:10||Future of Experience||Tony Sefton|
|5:10-5:40||Panel debate||Tony to host a debate amongst the Keynote Speakers|
|5:40-6:00||Time Capsule Cafe: sealing and sending||Hosts: Rick Turner & Sally Duguid|
|7:00-7:30||Pre-dinner and networking drinks|
|8:00 onwards||Banquet dinner and entertainment|