The model is able to help potential or new experience providers in the following areas:

• Evaluate the likely sucess of new projects
• Improve the guest/visitor experience
• Check the pricing policy
• Improve visitor flow
• Organise capacity
• Improve secondary spend
• Increase dwell time
• Increase repeat visits
• Optimise operational costs
• Maximise the effectiveness of marketing campaigns
• Help get control of the visitor experience
• Increase educational message delivery
• Define target markets