Cantref Adventure Farm

VisionXS worked with Cantref Adventure Park in 2007 and again in 2015 to produce a business plan and visitor experience development plan to make the business sustainable and improve visitor experience. The development strategy proposed by Vision and adopted by the owner has made Cantref one of the best family visitor attractions in South Wales.

The Brief

Cantref Adventure Farm Offers holidays and short breaks in the Brecon Beacons National Park, with an adventure farm, indoor play zone, riding centre and horse/pony riding trips. The brief was to develop a five year plan for Cantref Adventure Farm and Riding Centre to increase the attendance from 20,000 visitors to 40,000.

The Task

Vision has worked with the management to produce a business plan and a visitor experience development plan to increase attendance, dwell time and appeal of the farm for family market.

The Results

The growth strategy proposed by Vision was  to be driven by a steady roll out of new attractions that have high market appeal in the targeted age groups. This began with the “Super Sledge” in 2006, improving the visitor flow around the attraction and increasing the dwell time from 2 to 5 hours.

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