Cantref Adventure Farm Offers holidays and short breaks in the Brecon Beacons National Park, with an adventure farm, indoor play zone, riding centre and horse/pony riding trips. The brief was to develop a five year plan for Cantref Adventure Farm and Riding Centre to increase the attendance from 20,000 visitors to 40,000.
Vision has worked with the management to produce a business plan and a visitor experience development plan to increase attendance, dwell time and appeal of the farm for family market.
The growth strategy proposed by Vision was to be driven by a steady roll out of new attractions that have high market appeal in the targeted age groups. This began with the “Super Sledge” in 2006, improving the visitor flow around the attraction and increasing the dwell time from 2 to 5 hours.