As part of the master-planing process VisionXS carried out an audience development plan, a visitor experience review and an outline business plan.
VisionXS worked with Cantref Adventure Park in 2007 and again in 2015 to produce a business plan and visitor experience development plan to make the business sustainable and improve visitor experience. The development strategy proposed by Vision and adopted by the owner has made Cantref one of the best family visitor attractions in South Wales.
VisionXS created an overall business strategy and optimisation plan for all 9 of the country parks run by Essex County Council and helped to identify commercial opportunities to enhance income generation and improve access and experience for the local communities.
Working with the architect, VRP modelled the visitor experience to identify the key components for a memorable experience and also the shortfalls in amenities provision (restrooms, catering, and retail). Learning from the “Experience Economy” enabled the stadium to become an entertainment destination that caters to a wide spectrum of fans and provide flexible opportunities for sport, recreation, culture, arts and education.
VisionXS helped to improve the concept development plan for the whole site which formed a basic visitor experience roadmap of the masterplan development.This involved using Vision’s expertise and the psychographic database of what people need and what they like to experience during a day out.
VisionXS set up an investment/market assessment tool for all 180+ paid National Trust Properties which forms the basis for their investment decisions.
A five year plan was developed involving improving the flow around the Village, building a new visitor reception and adding new experiences such as the educational guided tour and the woodland train ride. The Village is currently in year 5 of the plan and starting to reap the rewards of having all the staff committed to a plan they were involved in creating.
The brief was to model the existing visitor experience and the to provide input to the visitor experience development plan . The client quoted: "Vision has helped us look at the entire visitor experience as a whole. Many times in planning, we focused on specific psychological elements and the team was impressed with the holistic approach that was used to analyse and interpret the results.” Amy Ritter Cowen, VP Marketing, PR & Guest Services
The feasibility study and business plan produced by Vision XS was used to support a successful ($5bn+) funding application and we're looking forward to its opening in 2016.