Visitor Attraction Strategy ‘Walk-shop’ 2019

What is the ‘5 Model Intermediate Walk-shop’? The Intermediate Workshop is run by visitor experience expert Tony Sefton from Vision XS and award-winning leisure architect Ray Hole. Delegates work through a challenging case study over the two-day course that will bring key aspects of each model and ultimately teach how to approach strategic planning use the ‘5 model approach’. We have carefully crafted a fun programme utilising 5 workshop sessions and 3 walks, for creative thinking, networking and discussion of the content of each session. Each of the sessions will focus on one of the models and delegates will work through an exercise based on a case study in small groups (mixed attraction groups).

Bookings now available: 1st and 2nd May 2019

Learning Outcomes:

  • Learn to predict attendance
  • Space planning attractions
  • Learn to build a cost plan for the attraction
  • Learn to analyse the attractions visitor experience
  • Learn how to produce a 5-year strategy
  • Career Development (soon to be accredited)
  • Networking opportunity
  • Able to attend the Advanced Workshop


The ‘Walk-shop’ will be based in Wallingford, Oxfordshire over two days. On each day, we will be going out to other locations for workshops, walking and eating, separated by an informal conference dinner on the first night. Our walks take in the lovely River Thames, River Thame and North Moore nature reserve.

This Workshop is open to operators of attractions including Theme Parks, Farm Parks, Museums, Heritage Sites, Gardens, Historic Houses, Escape Rooms and many more. If you want to come to the event and the walks seem daunting there will be other means of transport available

For more information & cost on the Workshop including the deals we are offering for attractions, please contact Diana Margarido at 01491528900 or

Link to Wallingford Sports Park: 


Exciting news: In 2018 we took our popular 5 Models Business Workshop on the road! We helped tourism attractions in Calgary Canada scale their business plans with strategic planning sessions with some walks in the crisp air to keep the creativity flowing! In 2019 we are delighted to announce that we are taking the 5 Model Workshop to Edmonton, Canada.

Recent Feedback:-

‘The workshop was really useful and there appeared to be a good blend of people around the room collaborating on thought provoking areas. I felt it was very well organised overall, and there was a good blend between Tony’s session delivery outlining the models, Ray’s more individual support during tasks and mixing with others. A very enjoyable and definitely worthwhile couple of days.’ Mark Rowley, Lee Valley

‘An enjoyable, stimulating and interesting few days. I now feel even more excited about my job and the challenges and opportunities we have ahead. Great workshop, loved the walks, and I’m looking forward to the advanced session’ Sally Cordwell, SS Great Britain

‘Overall great 2 days. Appreciate strategy model itself ‘5 Models’. Like the current trend comparatives to industry itself ie Disney/UK. Great program Thank you’ Bob Williams, Calaway Park, Canada

‘Great program, enjoyed the case study to learn the models. Would love the advanced workshop to be offered soon. Highly recommend to everyone, it’s a great way to learn how to merge value/experience with actual numbers to create a plan’ Jaclyn Denman – Alberta Parks/Government Alberta, Canada


First day

Arrive 9.00 – 9.30am              Registration

9.30am – 10.00am                  Organise in to Teams

10.00am – 11.00am                Workshop 1 – The Market Model

11.00am – 12:30pm                Netwalking and content discussion

12:30pm-1:30pm                     Lunch

1:30pm -2:30pm                     Workshop 2 – The Experience Model and The Content Model

2:30pm – 4:00pm                  Netwalking and content discussion

4:00pm – 5:30pm                  Workshop 3 – The Cost Model and The Space Model

7.00pm                                     Dinner at the hotel

Second day

9:30am -11:00 am                  Workshop 4 – The Business Model

11:00am – 12:30pm              Netwalking and content discussion

12.30am – 1.30pm                 Lunch

1.30pm – 3.30pm                  Workshop 5 – Meshing Models and group presentations

4:00pm                                    Finish/Questions


In other news: Vision XS are offering a follow-on advanced workshop in July 2019 for those of you who have already attended the intermediate session or those who want to attend both. The advanced course will focus on the in-depth aspects of each model and delegates will work through an exercise on their own by using their own attraction data. To find out more information please visit:


Walk 1 is where the journey begins and what better way to start it off with a beautiful Historic river walk from Wallingford sports park to the Shillingford bridge hotel. Passing the meadows through Benson Weir where the Thames path crosses the river and there are good views of the Benson Lock. From Benson, you will get a chance to see the elegant bridge in Shillingford, with a collection of boats moored by the Hotel across the river.

Walk 2 is a beautiful river walk into historic Dorchester on Thames passing where the river Thame meets the river Thames. Dorchester is best known for its beautiful Abbey, which dates from 1140. This Wonderful riverside environment, beautiful villages and a deep sense of history make this a walk of great appeal.

Walk 3 is the journey back to Wallingford crossing the pooh stick bridges up though the blue bells passing th ancient fort into Brightwell cum Sotwell.



Related projects

Leisure Business Planning

At Vision XS, we work closely with you to understand your goals and vision, and then develop your entire business plan.We make sure all business numbers, attendance predictions, capital cost and experience delivery are all synchronous.

Strategic Development Planning

Our solution-oriented approach offers your organization a solid Development Strategy that is based on research, expert analysis, and proven experience in the visitor attraction industry.