This conference is a mix of magical storytelling through to the hard economics of dwell time and journey spend, including some psychology and experience delivery on the way, all set in 5 amazing venues on site, including accommodation.

Keynotes for the 2010 conference were:-

1) Bob Rogers, design legend talking about the importance of story.
2) Disney legend, John Holland talking on the significance and methodology of good customer service .
3) A mega case study
4) Tony Sefton giving details about the Economics and Science of the Visitor Journey.
5) Getting the whole journey right – James Berresford CEO of Visit England view on the tourist system.

....and many more speakers including: Chris Webster, zoo expert; Phil McCandlish, BPB; Adam Wide, Guinness Book of World Records; Chris Murray, Pennywell Farm... along with several specialists in key areas of visitor attraction operations.

And:
A practical challenge in a local attraction
A take home activity to improve your visitor journey

Plus:
Dinner – a banquet in the Great Hall followed by a late night at the Duelling Piano Bar Party