Operational in 18 countries and used by over 100 facilities, Vision XS specialise in helping attraction operators and complete regions/destinations to provide the best experience possible for their visitors. Our knowledge and advice is based on unique, proven scientific methods and data analysis.
We work to be a true strategic partner to our clients, delivering real insights into key operational and marketing issues
In today's leisure industry, there is fierce competition for visitors. If attractions are to succeed, they must:
•Benchmark against the best.
•Look carefully at the visitor mechanisms that are in place.
•Always encourage repeat visits.
Vision XS help organisations to implement strategies that will reduce risk and maximise the return of not only their visitors, but also their attraction development investment.
Blackpool Pleasure Beach
Crealy Adventure Park, Devon & Cornwall
Freej Park
Gold Reef City
Legoland
Paultons Park
Portugal Fantasia
Six Flags Dubai
Universal Studios
2 Oceans Aquarium
Bristol Zoo Gardens
Colchester Zoo
Detroit Zoo
Dudley Zoo
Edinburgh Zoo
Living Coasts
Marwell Zoo
National Aquarium Baltimore
Paradise Wildlife Park
Port Lympne Zoo
Pretoria Zoo
Shedd Aquarium
Slimbridge
Taronga Zoo
Twycross Zoo
Ushaka Marine World
Western Plains Zoo, Australia
Woburn Safari Park
Zoo Hannover
American Museum of Natural History
Ballinstadt Auswandererwelt
Dornier Museum
Frazier International History Museum
Imperial War Museum
MTN Science Centre
Natural History Museum
Natural History Museum (Dino Birds)
Old World Wisconsin
Pendon Museum
Wallingford Museum
Alice in Wonderland
Barleylands
Big Sheep
Bucklebury Farm
Cantref
Cotswold Farm Park
Fishers Farm
Greenwood Forest Park
Marsh Farm
Odds Farm Park
Pennywell Farm Park
Spring Barn
Tulleys Farm
Union Farm
Wild Britain
Willows Farm Park
Windmill Farm Park
York Maze
Arabian Show
Hit Entertainment
Scooby Doo
Walsall Illuminations
Erlebniswelt
Fashion Hotel
Floriade 2012
Global Village
Orca Whale watching
Table Mountain Cableway
Stirling Castle
Warwck Castle
Dunes Project
Jump
Kids Play
Noahs Ark
Dubailand
Southwest Tourism
"Vision were extremely thorough. The work they carried out was very useful and informative. Their analysis of our exhibits helped us to understand how these are working and in some cases how they can be improved. We will certainly be taking this knowledge and using it in the planning process for new projects."
Steve Woolford, Imperial War Museum Duxford
"We commissioned Vision XS to analyse the visitor experience and flow at Bristol Zoo Gardens. We were delighted with the insights provided by the analysis and report and are in the process of implementing changes in line with the recommendations. The analysis is also strongly influencing our thinking about the location and design of future exhibit areas."
Jo Gipps, Bristol Zoo.
"The work we did with Vision gave us an excellent insight into where we are at present, where we should be aiming our parks in the future and how they should be developed."
Angela Wright, Crealy Adventure Parks
Visitor Experience and Business Evaluation and Benchmarking
1 to 10 years Business Development and Strategy Plans
Development Strategy Support Service
Feasibility Studies
Design Concept Evaluation
Operational Support
Business Recovery
Visitor Tracking and Tracking Training
Evaluation of new attractions and concepts through AIM
(attractions idea modelling software)
Knowledge exchange at our annual conference
( Vision XS Annual Attraction Operator's Conference)
sample report.pdf
Aim is a new Vision XS science based product created for attraction operators and designers to assess the impact of a new idea within an attraction. It will provide comprehensive analyses of all the strengths and weaknesses of the idea, as well as detailed suggestions and advice on how to optimise its potential impact
Aim will evaluate capacity, dwell time, experience, financial impact, value, marketing power, learning and much more
Aim will compare and benchmark all results against typical attractions in the same sector
Aim will help you shape and test before you invest!
Aim reports can be produced within days and prices vary from under £1000 up to £4000 dependent on the type of the project,
Sample Zoo.pdf
AIM LEAFLET.pdf
aim idea impact Assessment - Sample Theme Park.pdf
aim idea impact Assessment - Sample Museum.pdf
VisionXS is a Member of the following Associations
VisionXS is also a Member of WAZA
Our methodology is driven by an appropriate use of our bespoke technical modelling software and the consultant and consultancy behaviours that surround it.
The methodology enables us to provide clients with key outputs and deliver measurable milestones within the process. The Vision XS consultancy process can include the following:
• Data collection
• Consultancy and questioning with key stakeholders
• Input and modelling
• Review of initial outputs
• Secondary stage modelling
• Final outputs
• Report
• Presentation
X-Mod is driven by three distinct databases;
1) General population psychological data: In the UK this database has around 0.5 million records.
2) Visitor tagging database: This is used to calibrate the model against real visitor visits in every kind of attraction.
3) Generated results: Through modelling over 100 attractions in the UK and worldwide, we are able to benchmark against similiar and different kinds of attractions .
INTIAL INTERVIEWS AND ASSESMENT
DATA COLLECTION
DATA INPUT, CALIBRATION AND ANALYSIS
STRATEGY PLANNING AND REVIEW
CLIENT PRESENTATION AND RESULTS DAY WORKSHOP
FORWARD PLANNING
The model is able to help potential or new experience providers in the following areas:
• Evaluate the likely sucess of new projects
• Improve the guest/visitor experience
• Check the pricing policy
• Improve visitor flow
• Organise capacity
• Improve secondary spend
• Increase dwell time
• Increase repeat visits
• Optimise operational costs
• Maximise the effectiveness of marketing campaigns
• Help get control of the visitor experience
• Increase educational message delivery
• Define target markets
Vision XS Operators' Conference 2012
Strategies To Win More
Latimer Place, Chesham, Buckinghamshire
Thursday 28th June 2012
Click here to visit the Conference Microsite
Please select the Country from
the Menu on the left
Vision XS Ltd.
28 The Quadrant
Abingdon Science Park
Barton Lane
Abingdon
OX14 3YS, UK.
T: +44 (0)1235 420327
E: patti_visionxs.co.uk
www.visionxs.co.uk
Jens Leonhäuser
Agentur Steilpass
Waldburgstr. 17/19
70563 Stuttgart
Germany
Tel: +49 711 / 3195 114
E: jens.leonhaeuser_steilpass.com
http://www.steilpass.com/
Anke Schwarzwälder
Blackforesters
Moenchhaldenstrasse 27a
D - 70191 Stuttgart
Tel + 49 711 51 889 550
Mobile + 49 177 60 30 558
Fax + 49 711 51 889122
E: ansc_blackforesters.com
www.blackforesters.com
Chris Rumbell
Unit 403
De Oude Schuur
120 Bree Street
Cape Town 8000
South Africa.
mobil +27836060031
E: chris_visionxs.co.za
Mark de Ruiter
Dynamic Concepts Consultancy
B.V. Research & Marketing
Klokgebouw 235, 5617
AC Eindhoven, the Netherlands
P.O. box 450, 5600 AL Eindhoven, the Netherlands
Tel Mark de Ruiter- +31 40 84 89 280
mark_dynamic-concepts.nl
Website: http://www.experienceresearch.nl
Sally Bentley
Vision XS Australia
26 Kolora Crescent
Mt Eliza
VICTORIA 3930
Australia
T: +61 (0) 403 917994
E: sally_visionxs.co.uk
Sylvia Matiko
A Different View
North American Office,
5543 Edmondson Pike, #39
Nashville, TN 37211, USA
T: 001 615 790 8707
F: 001 615 790 2128
E: Sylvia_adifferentviewonline.com
www.ADifferentViewOnline.com
