Vision XS founded in 1993, has developed unique proprietary software which can measure and model the quality, quantity, pace and value of a visitor experience offered by an attraction or destination. The output can inform on key marketing messages, pricing strategies and branding. The strengths and weaknesses analysis informs capital investment planning and once the model is built, different scenarios can be run as a part of a capital investment appraisal. Another key output is the ability to bench mark the results against Visions data base of over 110 attractions.
Vision conducts detailed psychographic surveys (currently 18 countries) to understand in detail what people want from their leisure experience. On commissioning, a thorough analysis is undertaken of the concept idea, venue or destination to break it down into its psychographic components and elements. This information is then run through the Visitor Experience model. The output when combined with a market model and business model can form a comprehensive one to ten year business plan showing the impact of investment on market penetration, footfall and revenue. Operational quick wins are also highlighted and the modelling also gives details on capacity effectiveness across the site.
Elements of the above strands can be used to find practical solutions to specific issues an operation may have.
